Feeling Good in Your Own Skin

Every girl needs her little black dress — the one you can dress up or dress down depending on the occasion — the perfectly tailored blazer, a gorgeous blouse for a meeting or cocktails, the sailor stripes for the weekend. Well, you get where I’m going: fun and sexy basics. Feminine and unpretentious, Ganni‘s designs fulfill our fashion needs while creating every girl’s true favorites — the ones that remind you how good it is to be a woman.

It was the year 2000, and gallery owner Frans Truelsen founded Ganni in Copenhagen, Denmark. Stripes, cashemere cardigans and the shirt dress gradually became the brands’ signature pieces. In 2004 they took their first steps in shoes. As the company kept growing it got a make-over with a new design team, brand identity and opened its first shops in 2009.

A young brand with an old soul, Ganni has slipped effortlessly into its various phases. The brand has a fresh image and playful approach to life and design — one of their slogans is “Ganni is the classics in a girl’s wardrobe. It is what your girlfriends envy.”

Confident, professional women working in fields such as dance, architecture, fashion and design are Ganni’s brand “ambassadors” and muses.

Drawing inspiration from diverse sources like Tim Walker’s oneiric images, Jean Seberg in Breathless, the nymph-like beauty of Kate Moss and Vanessa Paradis, Kirsten Dunst in The Virgin Suicides, the timeless cities of Paris and New York, and of course, their hometown of Copenhagen — Ganni creates a well-rounded and contemporary line of classics that never fall out of style.

I especially love their concept of “never-out-of-stock”, items that you can always find in store.

Ganni’s shops feel like home. Nice green plants, vintage doors and friendly staff give the space a warm and Nordic feel that works as a perfect backdrop for their clothes and accessories.

“The collection for Autumn 2011 is filled with beautiful, staple items for the independent woman. The collection draws inspiration from the 1940s and 1950s to bring back a more sophisticated ladylike style.” Demure and glamorous, elegant yet seductive, preppy, hipster, a combination of prints and textures, lovely accessories and luxurious boots — all in a rich autumn color palette.